Negroni
FLORENCE 1919 Born in the heart of Florence over a century ago, the Negroni has earned its place as a timeless symbol of bold sophistication. Legend has it that Count Camillo Negroni requested a stronger version of his favourite cocktail — and the bartender answered with a blend of gin, vermouth, and bitter. The result? A perfectly balanced classic that’s still turning heads today. Now, we’re bringing that legacy to life with our premium Ready-to-Drink Negroni — expertly crafted for modern tastes, without compromising on tradition. It’s the same iconic flavor, reimagined for anytime, anywhere. Bold. Bitter. Effortlessly cool.








































































